Brief Thoughts on Channel One
In the context of all the controversy over the President's upcoming address to the nation's schoolchildren, Lonely Sandwich reflected on Channel One, the classroom television program that delivers the daily news and feature stories, always punctuated by commercials aimed at a captive and impressionable audience.
I taught at a Channel One high school for two years in the Bronx and wanted to share my perspective with you.
When I first joined the school and heard they used Channel One, I was pissed and was bothered that it would interrupt my curriculum with the kids. For the first few weeks, I tried to ignore it and wouldn't bother turning the TV on during the ordained time, usually to much protestation and clamor (when the kids remembered).
But eventually I tried to be more productive in my approach to it, and I settled on the following, which I think many teachers (who care) have some equivalent of:
1. Don't let the kids talk during the news programming.
2. Do let the kids talk during the commercials.
3. Set the expectation that there may be a brief quiz on the news afterward. (Do it regularly enough so they expect it.)
4. Occasionally spend an extra 10 minutes or so discussing the stories presented.
I was teaching during the early days of the Iraq War, so there was plenty to talk about. While Channel One's means of delivery is entirely suspect and arguably corrupt, the quality of the programming is quite good. They know their audience well, and they also know how to do real reporting.
One segment that sticks out in my mind is when they sent their own reporters to the no-man's-land between North Korea and China, and visited camps where severely impoverished North Koreans sneak over to the Chinese side to scavenge for food and goods. This was 5 years ago, and I still remember the piece vividly. (Not sure if the kids do. :-) )
On a couple of occasions early on, I tried to engage my kids in a discussion about the ethics of Channel One, their being a captive audience to the commercials, and so on. This was early in my teaching career and I didn't really know what I was doing teaching-wise yet, and/so/but the conversation never got off the ground: the kids had literally no idea what I was talking about or why it was something I thought they should possibly be concerned about. Their frames of reference were, for the most part, entirely different, and I was unsuccessful in changing that in that would-be dialogue.
Later on, I had a much more successful conversation with them about biases in the media, and I got them talking about the impact that, for example, an oil company advertising in the newspaper could have on the stories about the oil industry in that newspaper. I can't quite remember, but I think I turned this into something like, "So what if Channel One was running ads about video games, and then ran a story about how video games are good for kids?" I can't recall the specifics, but I do remember being happy when the kids began understanding and discussing the concept of media bias.
Anyway, Channel One is something I thought a lot about during the time I was teaching, and talked about with the other teachers, some of whom cared, many of whom didn't. In short, I feel that if framed properly by the teacher, it can be an effective way of engaging the kids in current events.
All of that said, I entirely agree with Sandwich's implicit point on the idiocy/hypocrisy that allows something like Channel One to go on every day in thousands of schools across the country without objection, and yet when the President of the United States has something to say to these same kids, it is cause for hysteria.


